Outdoor ad: Ikea: Mini Ikea

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Top 6: September 15th 2010

People in the centre of Helsinki had forgotten that there is a thing called IKEA. You drive there, do the tour and come back with things that make your life nicer. So agency 358 Helsinki built a mini version of IKEA right in the heart of Helsinki. Within three days 15,000 people walked in ... and out with an ice cream. documentary: http://www.358.fi/madein358/