 |
Outdoor
GALLERY: GALLERY STYLE PICKING
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
GALLERY STYLE PICKING
HOW DO WE LAUNCH A STREET FASHION STORE THAT SELLS CAREFULLY PICKED STYLES? Idea: Let's bring fashion to the streets and get kids to pick up on it. On a pre-arranged morning we left 100 bags with sneakers, hoodies, headphones, jeans etc. worth around € 10,000 on the streets of Tallinn, Estonia. The stunt was hyped beforehand on a local radio station but the date was kept secret. On the actual morning an ad in the local newspaper guided kids to a photomap at galleryshop.ee. In the bags themselves there was also an incentive to call the radio station. The calls were then played on later shows. The same concept was also executed in Tampere, Finland. Both events managed to attract some good coverage.
Client: Minttu Kilpinen Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
