Taco Bell: Super Delicious Ingredient Force

The commercial, designed alongside agency partner Draftfcb, New York, is an homage to 1970s Saturday Morning Cartoons and is designed to highlight the unique flavors, textures and food you can only get from Taco Bell. It is drawn by world-famous comic book artist Neal Adams and features a super hero team made of Taco Bell's unique ingredients and flavor profiles who come together to help defend taste buds everywhere. When hunger calls, when flavor falls or when value equals lame, the Super Delicious Ingredient Force (SDIF) is there to defend value and save people everywhere from cruddy combos and late night munchies.