Print ad: Multiple Sclerosis Society: Cat vs Dog

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Top 6: September 22nd 2010

Multiple Sclerosis causes scars on the brain that disrupt the messages to your body. When your brain and body can’t communicate, it can feel like they’re at war. The campaign from TBWA Tequila Auckland represents this inner battle using the contrast between cat vs dog, and hunter vs deer. The conflicting images show what it must feel like for a sufferer of MS and how hard it can be to control their own body.