Outdoor ad: ARTEK: MILAN 2009 POSTER

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ONE CHAIR IS ENOUGH
HOW DO WE HYPE THE PHILOSOPHY OF DURABLE DESIGN?
Idea: Let's write propaganda on the packaging. Shopkeepers can use these packages as decorative elements that communicate the philosophy of Artek - a company that has been making revolutionary but timeless functionalist furniture since the 1930's. The philosophy is turned into propaganda in the form of provocative slogans. We also designed a "fanzine" leaflet to tell more about the campaign. Also outdoor campaign in Milano
http://www.358.fi/madein358/index.php?k=17576#a_17576