A reality TV crew followed the winners of Telstra's Sushi Plane competition as they raced the neon streets of Tokyo, participating in the ultimate Japanese Game Show experience in … read morethe hopes of becoming the Sushi Plane champion.
Each contestant was equipped with one of Telstra's latest Android devices, the HTC Desire, so they could post, tweet, snap and share the whole crazy ride with their communities back home.
The reality TV crew captured all the twists and turns of their journey, the best of which has been used to create the new TVCs, including:
• Sushi Pain – contestants' nerves and stomachs were tested with a variety of 'tantalising' Japanese delicacies. Which team had the guts to conquer their sushi pain?
• Megapixel Sumo – with an ancient shrine as a backdrop, contestants had to 'man up' for a challenge that put them in the ring with a professional sumo wrestler.
• Tokyo Adrift – drifting is considered one of the most exhilarating motorsports in Japan, so Telstra got contestants revved up with a breathtaking demo before turning the challenge on its head and having them race each other on hilarious tiny tricycles.
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