Outdoor ad: HEINEKEN: HEINEKEN TASTEBUDDIES

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Heineken in Finland is positioned as a beer for young adults who live in the cities and are
trendsetters. The brief was to re-launch Heineken in Helsinki, the capital of Finland and connect it to the design circles and underground hipster scene in Helsinki. The result was to make an event: Tastebuddies by Heineken is a event concept created at Flow Festival in Helsinki.

Tastebuddies by Heineken is a event concept created for Heineken and Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. After that a dutch illustrator Parra illustrated the idea and these posters where created. The event was shot with three cameras. Mini documentaries of the event are currently being edited, and will be seen at tastebuddies.fi