Heinz: Whistle

Heinz will be back on air with a new television and radio advertising campaign via AMV BBDO, London worth £2 million, reminding consumers that in the run up to the Winter Soup season, ‘IT HAS TO BE HEINZ’. The TV ad, which airs for four weeks from 3rd October, will see its first appearance on prime time television, during Sunday night’s X-Factor programme. The ad features people of all ages in a diverse range of settings about to take their first spoonful of steaming Heinz Soup. Before taking that first delicious mouthful, they each pause and blow to cool the soup down and a whistling tune is heard, to coincide with the blowing of the soup. The same tune is continued from person to person, bringing to life the feelings of satisfaction and comfort from a bowl of tasty and nutritious Heinz Soup.