The Economist: Scientists

The Economist and AMV BBDO, London have created new work that builds upon the 'Where do you stand?' campaign, which broke earlier this year. The campaign, which consists of a series of juxtaposed posters with opposing points of view/arguments, is an invitation to engage in a process of deepening your understanding and coming to a more confident sense of what you think on the issues that matter. It is designed to emulate the experience of reading the newspaper itself.

AMV BBDO's latest 'Where do you stand?' poster campaign opens the debate on an eclectic mix of subjects, not normally associated with The Economist, such as prostitution, the ramifications of artificial life and whether we should use force against Iran's nuclear programme. The ads present arguments for and against each issue, and have been created to highlight the key qualities of The Economist’s editorial: agenda-setting, constantly surprising and tested through analysis and continuous debate.

The campaign continues in the same vein as the earlier burst from this year by reaching out to intellectually curious individuals unfamiliar with The Economist. By encouraging them to engage in discussion and debate, The Economist will showcase its editorial content, demonstrating that it might be something they'd enjoy. The three new poster executions will run underground and overground in the London area as of October 11th.