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Asylum: Pimp Your Ride


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Football season has arrived, and with it a new batch of Bud Light spots, this time featuring VFX from LA-based Asylum <http://www.asylumfx.com/> . Working with Tool Director Erich Joiner via DDB/Chicago, Asylum handled post work on the three-spot Bud Light Playbook campaign, which included stereoscopic 3D VFX on the :30, Pimp Your Ride. Each spot begins with a football coach spokesman, played by former pro football player and Rocky star Carl Weathers, flipping open the Bud Light playbook - a zig-zagging mess of Xs, Os and arrows done in traditional football play fashion - to prepare us for another lesson. Action then switches to a scene elsewhere to demonstrate the coach's wisdom.
Read more: http://www.trustcollective.com/portfolio/content/asylum_budlight.php#ixzz124X6AFmQ
Credits Other credits

VPs/CDs: Chris Roe, Chuck Rachford, Brad Morgan

CDs: Bart Culberson, Frank Oles, Michael Porritt

Associate CDs: Jason Karley, Galen Graham

Senior Producer: Scott Kemper



EP(s): Brian Latt, Matt Bonin

EP Digital: Dustin Callif



3D Consultant: Charlotte Huggins



Editorial: Whitehouse Post

Editor: Kevin Zimmerman

Producer: Dawn Guzowski



Telecine: Company 3

Colorist: Stefan Sonnenfeld



Sound: Another Country

Mixer: John Binder

Producer: Tim Konn



Post/Effects: Asylum

VFX Supervisor: Mitch Drain

EP: Michael Pardee

Bidding Producer: Cassandra Khavari

Producer: Darcie Muangman

Compositing Lead: Rob Trent

3D Artist(s): Matthew Maude, Fabio Zapata, Greg Stuhl, Jens Zalzala, Tom Stanton

Editor: Kosta Saric

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