TV ad: CCFD-Terre Solidaire: My name is Money

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Advertising campaign for the non-profit association CCFD–Terre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. Their new campaign fights against tax havens, cancer of the south developing countries. The film is based on the personification of money : 'Mr. Money' a character with moral values and feelings who is imprisoned in a tax haven, tired of the selfish that people use him.