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Top 6: October 27th 2010
Interactive
Stanfield's: Stanfields the guy at homeTop 6: October 27th 2010
Stanfield's Ltd. via john st. Toronto launched "A Guy at Home in his Underwear" campaign. Mark, a testicular cancer survivor, will live on camera for 25 days in his Stanfield's underwear without leaving home. The social media campaign will help fund important testicular cancer awareness activities to help ensure that all men are aware of the risks, signs and symptoms of this disease.
Viewers can tune in everyday to watch Mark in his new pair of underwear at www.guyathome.com. Throughout the campaign Mark will be actively engaging friends and followers on Twitter and Facebook. For every person who likes him on Facebook, Stanfield's will donate $1 to the Canadian Cancer Society, up to $25,000.
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