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Quarter Pounder: More of a Man
DDB Sydney has launched a new campaign for McDonald's core menu items, the Big Mac and Quarter Pounder which includes TV, print, radio and online, and targets young men.
The Quarter Pounder work encourages young men to enjoy the beefy cheesy burger with the premise of You'll look like more of a man with a Quarter Pounder in your hand. The Big Mac work celebrates the world's most iconic burger, with the idea: Big Mac. Here's to the classics.
Business Management: Kenny Hill, Sarah Trickey, Alexandra Gordon, Peitra Withaar Related |
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