Alcatraz: Rock Till the end.

Grey Italia signs the print ad campaign for Alcatraz Milano, the cult place for rock concerts and live music. It's at Alcatraz that yesterday and today's historic bands played and go on playing.
The idea is that in Via Valtellina music is a serious staff. That’s why Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock.