TV ad: Countdown Supermarkets: Meet the Colemans

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Meet the Colemans, a new prime time television soap opera, launched Sunday night (17 October 2010).

The series featuring the lives of the Coleman family - Dad Rob, Mum Nikki, with their teenagers Jess and Wills (plus a brand new baby) - is about to be regular viewing, especially for folks watching ONE News of an evening.

Focused on the Countdown supermarket brand, Meet the Colemans is the first real “soap opera” series of commercials since the days of the long running Anchor family ads in the late Eighties and early Nineties.

Category Food
Client Countdown Supermarkets
Agency Stanley St
Production Robber's Dog
Country New Zealand
Uploaded 21 October, 2010

Credits

Director
Chris Dudman
Executive Creative Director
Damon O'Leary
Executive Creative Director
Graham Dolan
Executive Creative Director
Billy Hawley

Other credits

Clients: Elizabeth Ryley, Bridget Lamont, Jacques Losken, Denise Cohen (Progressive Enterprises Ltd)

Creatives: Richard Loseby (Creative Group Head), Martin Hermans (Creative Group Head)

Producers: Amanda Chambers and Anna Stuart (Robber's Dog)

Suits: Amy Dufty (GAD), Siobhan Partington (COO) and Jessica Frankland (AE)

3D animation: Martin Spencer (Editor)

Stills: Sarah Palmer (Photographer) and Alice Pritchard (Photo Studio Manager)

Media: Samantha Osborne (Business Director) and Anna Gethin-Jones (Media Manager)

Studio: James Davison

Countdown Supermarkets: Meet the Colemans

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Countdown Supermarkets: Meet the Colemans

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