School of Visual Arts: Rabbit

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• Category Education
• Client School of Visual Arts
• Agency KNARF, New York
• Country United States of America
• Campaign file Download campaign file
• Uploaded 23 October, 2010

Credits

• 
  Creative Director
  Frank Anselmo
• 
  Copywriter
  Duc Nguyen
• 
  Art Director
  Frank Anselmo

Other credits

Campaign copy:



RABBIT: Look down the food chain, down near the very bottom where life is most precarious and you’ll find him. The prince of a thousand enemies. Set upon by fox and wolf. Caught in the talons of both hawk and owl. Laid low by the arrows of man. And yet, the grisly tradition of severing the poor rabbit’s foot for luck endures. As if the very foot that couldn’t even save its own master from a ghastly end, could somehow bring its new owner good fortune. Don’t depend on luck. Create Your Own Future. School of Visual Arts.