Australian Women's Weekly: She

The Australian Women's Weekly this week unveils a re-design, a new brand campaign backed by a $4.5 million TV schedule and a new iPad app.

The brand campaign launches tonight with the 45-second TVC airing in all metropolitan markets and regional areas (there are also 30-second brand and retail executions).

The TVC has been created by Ogilvy & Mather Sydney and directed by Paul Goldman from Exit Films, renowned for directing more than 200 music videos (including for Elvis Costello, Nick Cave and the Bad Seeds, Kylie Minogue, Missy Higgins, Hunters and Collectors, Jimmy Barnes, Crowded House and Silverchair).