Interactive ad: adidas: adidas DANGER MAKES LEGEND

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Fast Fuels Danger. Danger Makes Legend.

New online territorial game for adidas digs up old rivalries and pits UEFA Champion’s League cities against each other in a showdown of ‘… read moreFast’.

The challenge over sovereign turf starts again today with the launch of brand new adidas game, celebrating the UEFA Champion’s League. DANGER MAKES LEGEND is a map-based game, played online through social networks, that puts your ‘fast’ skills to the test. Players have the choice of twelve European Champion’s League cities, including London, Madrid, Milan and Barcelona to start building their legend.

The idea is to lay down a territorial challenge to other players online, by selecting your favourite football moves. The game merges video game with real life experience as real territory is conquered through a map-system similar to Google Maps. For example, a Barcelona fan could ‘win’ the Chelsea pitch and vice versa.

Players join the game to challenge each other in one-on-one combat to prove who has the ‘fast’ skills needed to rule each city. The offensive player selects three offensive moves and the defender responds with three defensive moves. All moves are played out in video. Whoever wins, claims the other player’s territory.

As each player gets to conquer new territory, they get recognized for their ‘fast’ and danger in each city. The aim of the game is to reach 50 territories in order to challenge the city’s legend; for instance in Barcelona you can play against Lionel Messi, taking the fast skill duel to a higher level.

The game hooks into Facebook connect and allows you to challenge your friends – and foes - online. Your progress is charted and your trophies and badges won are displayed through the social feed and user wall on Facebook, spreading the game out online to recruit new players.

DANGER MAKES LEGEND is launched by a live action teaser film under the same name, that goes online today as a rallying cry to kick off the game. The film shows two players in an urban environment challenging each other over territory in order to be crowned a legend.

Fast Fuels Danger. Danger Makes Legend. read less...

Category Clothing & footwear
URL http://www.adidas.com/dangermakeslegend
Client Adidas
Agency 180 Amsterdam
Production Knucklehead (FILM) Lightmakre (GAME)
Uploaded 26 October, 2010

Credits

Director
Christopher Hewitt
Executive Creative Director
Al Moseley
Creative
Edgard Guimaraes
Creative
Ed Ryder
Creative
Kako Méndez
Creative
Bryan Stewart
Producer
Colin Pueschner

Other credits

Digital Designer: Matthew Steenburg

Director of digital production: Peter Bassett

Digital Producer: Colin Pueschner

Content Producer: Joe Togneri

User Experience Director: Jonathan Conaty

Account Director: Feliciano Robayna

Planner: Daniel Prestes

Project Manager: Alison Haly

Business Affairs Manager: Kindra Shoemaker

Art Buying: Maria Perez

Editor: Julien Maingois, Rockland Bazemore

FILM:

Production Company: Knucklehead

Director: Christopher Hewitt

Producer: Darren Touhy

D.O.P: Ross McLennan

Sounds studio: Wave Amsterdam/ Alex Nicholls Lee

Music Composer: Ben Lukas Boysen

Sound Design:Alex Nicholls Lee, Wave Amsterdam

Post Production: Finish Post, The Mill

On-Line: Finish Post

Nuke & Photoshop: Paul Wright

Nuke: Tom Whitehead

Flame: Judy Roberts

Telecine: The Mill

Colourist: Aubrey Woodiwiss

Telecine Producer: David J. Phillips

Digital Production Company: Lightmaker

GAME:

Digital Production Company:Lightmaker

Project Owner: Pascal Haakmat

Developer: Dmitry Reshetov

Technical Designer: Vanity Stuurland

adidas: adidas DANGER MAKES LEGEND

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