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Cervarix: Tattoo Punch
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The spot designed by Ogilvy, Toronto promotes Cervarix—the vaccine designed to
protect women against cervical cancer and other HPV-related diseases. The spot begins with the silhouette of a woman superimposed over a glass wall; the wall is covered with language related to alarmingly high cervical cancer risks. The intensity keeps building as the viewer zeros in on the woman, until she finally punches through the glass, obliterating the frightening statistics.
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