CyberMentors: Un-happy slap

M&C Saatchi’s latest piece of activity for the charity Beatbullying is a shocking viral which puts the viewer in the shoes of a happy-slap victim. The harrowing footage uses 3D face mapping technology to show yourself being chased, harassed and beaten up by bullies. The aim of the campaign is to recruit 18-25yr olds to become senior CyberMentors to work with the charity in peer to peer counselling.M&C Saatchi recently won Best Charity Communications Campaign at the Third Sector Awards for ‘You can speak out now’ which ran in March 2010 to launch the CyberMentors service.