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Interactive
FedEx: Delivers to a Changing World
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The campaign, from BBDO Guerrero in the Philippines and BBDO New York, carries the platform, 'FedEx delivers to a changing world', and marks Year IV of FedEx's push into international markets. At http://experience.fedex.com, visitors can interact with a dynamic world map that literally morphs in real time. There’s also an augmented reality element to heighten the user’s experience.
The campaign is being executed in eight languages across 14 markets. Print has also been developed to drive people to this site. Further details are outlined below. Also included is a link where you can view a video demonstration of the augmented reality portion of the site: http://www.nicespots.com/shortURL.php?id=305136&code=83326
Digital Producer: Doug Stivers Related |
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