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Top 6: November 3rd 2010
Outdoor
L&P: Pick me up
Top 6: November 3rd 2010
In an age where energy drink brands are busy throwing guys out of planes and off buildings in hyped up, excitement filled madness, L&P takes an ironic approach, positioning itself as the drink for guys who are hyped up about doing nothing much. Ogilvy Auckland's anti-energy follow up to the 'Nothing much'TV spot.
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