Renault Fluence: Hitchhiker

Publicis, Bucharest realised the Fluence needed awareness not only as a trusty replacement for the much loved Megane Sedan but also as an incredible upgrade in the sedan category.
Idea: Getting in touch with the new Renault Fluence may dramatically change your opinion about the car you own. Therefore we portrayed a hitchhiker that on the way to the gas station, getting to know the Fluence, he reconsiders his standards about cars and decides he deserves an upgrade.