Unknown: Urban Ministries of Durham checks in at Foursquare

The idea behind the campaign from McKinney Durham, NC is to inspire Foursquare users to check in to unusual locations (such as abandoned warehouses, dumpsters and old construction sites) to spread awareness about Urban Ministries of Durham (UMD) and its mission of homelessness prevention. The hope is to create a chain reaction, where a user checks in to a UMD-created venue and thereby exposes the venue and UMD’s cause to friends and social media contacts who also pay it forward with their check ins.