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Outdoor
NELONEN / CHANNEL FOUR: ENTERTAINMENT IS GOOD FOR US / LOG
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The Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. 358 Helsinki launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements on the internet so that they can get over them and start to relax.
http://www.youtube.com/watch?v=Y4FNo0oTksE http://www.nelonen.fi/kerrosuoritus
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