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Netflix: Chosen-Animation
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Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary. To produce a fitting pastiche, Superfad went to animation’s roots and used traditional cell animation to bring the spot’s furry stars to life. Agency:Goodby Silverstein & Partners In the Superfad studio excitement was palpable as an animation table replaced a computer station. The hand drawn animation was then given the modern touch and merged seamlessly with the live action footage. The result is a spot that is a nod to beloved films of yore with a of the moment message: whenever and wherever you want to watch films, Netflix has streaming content to please everyone…and even charm the mildly cynical.
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