On Sunday night Euro RSCG Sydney will launch their new campaign for Reckitt Benckiser brand Aerogard, Australia's #1 insect repellent. The campaign titled 'Summer Lovin' will run on … read moretelevision over the summer period, until February 2011.
Research found that consumers associate Aerogard with 'happy memories' of summer with family and friends; with Aerogard always there to keep the mozzies at bay. The challenge was to leverage this nostalgia but also to inspire consumers to celebrate and make new happy memories of summer and Aerogard.
Euro's campaign shows everyday Australians enjoying the summer with family and friends, using the music of 'Summer Nights' from the movie Grease. The lyrics were re-written to reflect timelessly classic scenarios from a quintessential Australian Summer, including camping in the bush, being at the beach, and trips away at a caravan park.
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