Discovery Education: Take me fishing

To inspire the next generation of boaters, anglers and outdoor enthusiasts, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign and Discovery Education teamed up to create ExploretheBlue.com and RED Interactive. The online initiative, which was officially announced in April 2010, now includes rich, new materials designed to empower teachers and parents to engage youth in a dialogue about the importance of outdoor recreational activities, such as boating and fishing, and the value of clean and healthy natural resources.