Halls: Website Poetry

Halls, the popular throat lozenge brand, gives you your voice back. Hence, we created a promotion based on the message “Halls. Free Your Voice.”, in which people could win their own radio ad to literally say whatever they wanted. Faced with a tiny budget, the promo needed a website that covered all the necessary details (Terms and Conditions, How to Enter etc.), yet communicated the “Free Your Voice” concept across in a simple way. The Ogilvy Cape Town idea was to make every bit of text on the site (including the Terms and Consditions) out of digital, audio fridge poetry, so that people could move words around to make and hear their own messages, and free their voices via Facebook and Twitter.