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Interactive
Brides Magazine: Stoned & Dangerous
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Condé Nast’s Brides magazine is a traditional publication that historically attracts advertisers in traditional bridal categories like sellers of wedding gowns, jewelers, makers of beauty products and honeymoon destinations, etc. Not anymore. Brides is rocking tradition with a new trade advertising effort by NY-based agency Woods Witt Dealy & Sons (WWD&S) that started earlier this year to convince media buyers and planners that talking to brides and advertising in Brides magazine is a good long-term brand investment.
Stoned & Dangerous (http://stonedanddangerous.com), an online avatar game that is the centerpiece of the campaign, positions brides as the modern, powerful spending and consuming machines they are. Visitors to the site can create avatars to play a game to spend “bridal bling” and then share the results with friends or co-workers in social media like Facebook. To further motivate participation and engagement, users can enter a sweepstakes to win a $2500 spending spree.
Account Executive: Angel Zhang |
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