Continuing the new VB campaign's theme of 'saving mates from superficiality', Droga5 Sydney has launched 'VB Profile Intervention', a Facebook application that targets those who are … read moreguiltiest of curating their super-self through editing their likes, music tastes, status updates, picture posts, 'friending' etc.
It recruits the friends of the guiltiest offenders to call them out, as only mates can.
Created by Droga5 and developed by Resn, 'Profile Intervention' builds on the launch of VB's 'Cry' series and 'Real' positioning in September.
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