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NZTA: Mantrol
The New Zealand Transport Agency has launched a new road safety advertising campaign focusing on the concepts of 'Mandom' and 'Mantrol'. The new campaign developed by Clemenger BBDO Wellington introduces 'Mandom' - a place where a man is in complete control of his surroundings... or is he?
Directed by Nick Ball via @radical.media, the 60 second TV spot at the centre of the new campaign was introduced by two 30 second unbranded teasers in the week leading up to the launch, and is accompanied by radio, print, billboard and online executions.
Account Director: Julianne Hastings Related |
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