Art Directors Club Ukraine: Mother

Here is campaign Leo Burnett Kiev made for the Art Directors Club Ukraine Awards (ADC*UA). National advertising contest that will take place in Ukraine for the first time. On the picture you can see six jury members – creative directors of leading Ukraine agencies, dressed like mums. Text: Sorry, we are not your mother. So think twice before submitting to ADC*UA For your mum – you’re always a winner. You are the one. Everything that goes from your pencil – is totally genius and worth the highest awards. Everyone who doubts that – just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we demand it.