American Signature, Inc.: Audition

LA-based Limey director Adam Cameron turns the tables on Lebron James in a new :60 'Audition' for American Signature, Inc.'s Home Court furniture brand out of Mullen, Winston Salem, NC. The spot features LeBron James auditioning for one tough kid—Nolan Gould from ABC's Modern Family—for the opportunity to decorate the boy's bedroom with James' new line of children's furniture. The campaign was shot in Miami, the athlete’s new home court city. The integrated campaign also includes five web films, 'LeBron', 'Astronaut', 'Cowboy', 'Clown' and 'CJ', which will air on the furniture line's website: http://www.homecourtbylebron.com.