TV ad: Pascall: Pineapple Lumps

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Most confectionery brands are aimed at kids. However Pascall identified that many of their consumers are adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are 'Lollies for Grown Ups' DDB New Zealand created spots in the style of childhood children's shows with adult themes for their grown up audience.