Outdoor ad: Instant Kiwi: Scratchy Bus (close-up)

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To celebrate the new Instant Kiwi tickets with more prizes and better prizes, Mango created the Instant Kiwi Scratchy Bus Road Trip, a world first experiential concept.

The experience gives Kiwis the chance to change their day in an instant via an interactive and engaging event toured around the country.

Everyone who scratches the bus is in the running for cash prizes, up to $10,000, and Instant Kiwi tickets. The experience connects the public with the Instant Kiwi brand and tickets in an unforgettable way.