8ta: Emoticon Boy

8ta is South Africa's newest entrant into the cellular market, powered by telecoms giant Telkom. The name 8ta is a derivative of the slang greeting "heita" which means hello. Until now, cellular communication has been inaccessible to most, given the huge number of poor people in South Africa. 8ta and their products are changing all that, giving more people the opportunity to connect than ever before. McCann Erickson South Africa were briefed to create a brand TV commercial launching 8ta and the promise that amazing things happen with the brand.