Amnesty International: Mother

Luscious International's director Sebastien has just finished directing Amnesty International's latest TVC and the first one ever shot in Australia.

Spearheaded by marketing and communications company gHO Sydney, creative director Renee Murray chose Luscious International’s Director Sebastien to bring this hard-hitting and confrontational TVC to life.

Bringing the topical issue of Asylum Seekers into the spotlight, Sebastien collaborated with both Amnesty and gHO In order to deliver credibility and sincerity to the TVC.

Crucial to this TVC was getting the right performance from the actors. Sebastien actually started his career in Los Angeles as an actor. Given his personal hands on acting experience, Sebastien has a unique sensibility to the acting process and as a result draws out genuine and captivating performances.

Murray explained: "he performances were so important to this shoot and I honestly don't feel we would have got near the performances we got without Sebastien. With his experience in acting he was able to pull the best out of our actors".

Says Sebastien: "it was a challenge bringing in real refugees for the casting and hearing their stories and having to make them revisit their pain for the performance, although this was beneficial for me as a director to understand the complex nature of this topic and how best to portray it on screen.

"Although I like all styles and look to balance my work, I'm definitely drawn to darker themes and concepts. I find the stakes are higher in those types of scripts, which often makes for a better story."

To see Sebastien’s latest reel or meet him contact Luscious marketing director Teall Barnes on +612 9326 3400 or teall@luscious.com.au