Beechies: Beechies My Girlfriends bits

Hot on the heels of his recent Tracker commercial, Egg’s Kevin Fitzgerald has just finished two deliciously naughty spots for Beechies. Under the guidance of Hello World Creative Director, Theo Ferreira, creatives Gareth o’ Callaghan and Aadil Dahlech came up with the new brand premise: “Too good not to share.” The TV commercials are based on real stories that are just that: too good to keep to yourself. The two spots, featuring loads of scantily clad ladies, some skinny-dipping and a naked dude on a scooter, were shot over one day and three cold nights in Cape Town. Despite all the obvious perks of working on such, ahem, entertaining scripts, there were quite a few challenges too. Kevin had to use captivating shorthand to do the stories justice, without losing any of the truth in the details. It was also mid-winter and one of the main cast members was wearing nothing but, for lack of a better description, a banana hammock. “The main thing was the cast getting to grips with all that nudity and getting comfortable,” says Kevin “and then there was the challenge of getting a performance out of [the actors] despite the cold.”

For Kevin it was mainly the humour and potential of the stories that attracted him to the scripts; but the casting sessions couldn’t have been too bad either.