Famous Grouse: Grouse Hunt

The Famous Grouse, the Scotch whisky distributed by Maxxium UK, is returning to TV screens on Friday (26 November) in its 15th consecutive Christmas ad campaign. The ad has been created by Abbott Mead Vickers BBDO and celebrates the brand’s success as the best-selling whisky in Scotland for the past 30 years. It shows a ruffled grouse running startled from a series of loud bangs. The bird then becomes embarrassed, but proud, as it realises that the loud noises are party poppers and a surprise party is being held to celebrate the brand's success.