Print ad: f-SECURE: THIS IS MY FACEBOOK PASWORD

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Most of us still don´t realise that if your Internet connection is not properly protected, "cyber criminals" can break into your computer and get access to your personal files and information. We would never give out our personal information so freely in real life, so why do it online? Besmarterthanjohn.com is the launch campaign created by 358 Helsinki for F-Secure´s Internet Security 2011. It plays on real life "analog" metaphors to accentuate the often not very smart things we do in our digital lives.