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UPS: International Business UK


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Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, London handled post and effects on a recent global UPS campaign. Marking Ogilvy's first effort for UPS, and Nice Shoes' extremely early involvement in the production process, the campaign is a total departure from previous UPS advertising.
Credits Other credits

Product: UPS Global Launch

Spots Title: Premise Setter, International Business

Air Date: September 2010 (Premise Setter), October 2010 (International Business)



Agency: Ogilvy & Mather

Vice Chairman North America: Chris Wall

Chief Creative Officer: Joe Sciarotta

Group Creative Director(s): Mitch Gordon, Steve Silver



Agency Production Team: Ogilvy & Mather

EP: Melissa Mapes

Senior Producer: Cheryl Gackstetter

Producer: Meg McCarthy

Music Producer: Peter Gannon



Prod Company: Gartner Productions

Director: Raymond Bark



Editorial: Go Robot!

Editor: Adam Liebowitz

Assistant Editor(s): Craig Brasen, Jessica Falls

EP/Owner: Alisa Sheinberg

EP: Laura Molinaro

Animation/Graphics: Christian Matts, Eric Wagner



Color Grading: Nice Shoes

Colorist(s): Chris Ryan, Lez Rudge, Gene Curley

EP: Pat Portela



Post/Effects: Nice Shoes

VFX Artist(s): John Shea, Vin Roma, Bryan Rosenblum, Jason Farber



Music: Human

Arranger: Morgan Visconti



Audio Post: Sound Lounge

Mixer: Phil Loeb

Assistant Mixer: Evan Mangiamele



Shoot Location: Los Angeles, Louisville, NYC, Shanghai, London, Venice



Read more: http://www.trustcollective.com/portfolio/content/niceshoes_ups.php#ixzz16i5DYQkC

Attribution: Written content created by TRUST: http://www.trustcollective.com

Under Creative Commons License: Attribution Share Alike

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