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Proust.com: Joshua


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For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian’s methodology and is a natural fit with Director Diane Paragas’ roots in documentary experiences and brand promotions. The inaugural spot, “Joshua” launches this week and was just named the Google TV for ALL First Place Winner.
Credits Other credits

Client: Proust.com

GM: Tom Cortese

Marking & PR: Stacy Simpson



Production/Editorial: Civilian Studios

Director: Diane Paragas

Executive Producer: Sam Milgrim

Writers: Diane Paragas, Susan Perlbachs

DP: Khalid Mohtsaheb

Editor: Diane Paragas



Casting: HOUSE casting

Location: Soho House



Music: Yessian

“Joshua” track: Aimee Mann

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