![]() |
Top 6: December 8th 2010
Interactive
Buick Regal: Moment of truth![]() Top 6: December 8th 2010
In its ongoing quest to reinvent the Buick brand General Motors has launched a new social media marketing campaign complete with swanky parties in cities like Miami, Chicago and Philadelphia. There will be no shuffle board. The move is part of The General's new "Buick's Moment of Truth" campaign, where party attendees are given flip cameras to record their impressions – positive or negative – of the brand's products. The videos will then be posted to a site for all to see.
|
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |