Happy Prepaid: happytilldeath Phase 2

What is this actually?It’s a website created via Grey Group Kuala Lumpur that resembles the typical scenes of life after death – except that everyone is laughing, smiling and living happily in this errr…hell.After the users have completed their bizarre rounds in this website, they’ll get a link to the main happy website where they can purchase their Happy Prepaid SIM pack immediately! Cool!The Results:16937 unique visits later…A cult following of 4,934 fans Top of mind increased by 52%...Brand preference increased by 31%All achieved with no media buys. Yup, we’re happy now.