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Outdoor
HIV/AIDS & Advocacy: You Can’t Wipe Your Hands of it.
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A random reminder of danger can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge,people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing.This campaign designed by Saatchi & Saatchi, Colombo was launched on the 1st of December 2010 and was carried on for a few days after.The message was communicated in Sinhalese to cater to the target audience.This execution will also be carried out in all three languages - Sinhala, Tamil and English.
Jagath Rathna Kumara, Farsad Mohideen, Upeckha Cumaratunga, Svetlana Abeysekara, RelatedPRINT
The Family Planning Association of Sri Lanka: 100th International Women's Day - She remembers. Everyday.
Saatchi & Saatchi, Colombo |
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