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Interactive
Atzum - Task Force on Human Trafficking: Women Comparisons
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The leading comparison site in the country presents a new category: "Women Comparisons Human trafficking is the second largest organized crime in the world.But the public isn't aware of this so we needed to break their apathy and put the issue back on the public agenda. Shalmor Avnon Amichay / Y&R Interactive Tel Aviv collaborated with ZAP, the leading price comparison site in the country, and offered internet users a new category: "Women Comparisons".By clicking on a woman, the surfers were redirected to a petition against human trafficking.
Interactive Client Director: Amichay Kattan Related |
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