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Newsday: Transformer


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A copy of Newsday resting on a flat surface suddenly transforms into a multi-tiered football stadium, then a pulsating drum set, a sports car, and finally a multi-winged house - all in 3D. Countless elaborate folds and a narrator's voice accompany each of the spot's transitions, which collectively demonstrate the variety and volume of news available through the paper's new iPhone and iPad applications. But who is behind this Olympic-level display of transformational prowess? QuietMan, working via The Brooklyn Brothers.

Read more: http://www.trustcollective.com/portfolio/content/quietman_newsday.php#ixzz18IycH7Y4
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
Credits Other credits

Client: Newsday

Spots Title: Transformer

Air Date: Oct 2010



Agency: The Brooklyn Brothers



Prod Company: QuietMan

Director(s): Lance Doty, Johnnie Semerad

EP: Carey Gattyan

Producer: David Michaels



Post/Effects: QuietMan

VFX Creative Director: Johnnie Semerad

Lead VFX/Inferno Artist: Amanda Amalfi

Designer/Animator(s): Chris Covelli, Zach Rubins, Sue Jang, Sandor Toledo



Sound Designer(s): Nicholas Renbeck, Sean Garnhart

Studio: C5 Sound



Read more: http://www.trustcollective.com/portfolio/content/quietman_newsday.php#ixzz18IycH7Y4

Attribution: Written content created by TRUST: http://www.trustcollective.com

Under Creative Commons License: Attribution Share Alike

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