Casablanca Home: Casablanca "Murder"

At the ADFEST 2010 held recently in Tokyo, Director’s Think Tank Director Rajay Singh won GOLD for his work on Casablanca International’s “Murder” A suspense themed commercial by Leo Burnett Hong Kong about a broken marriage, we open the story with a troubled husband in bed, thoughtful. Told through a series of flashbacks, we witness the husband being abused by the wife, and scenes of her infidelity. Finally, unable to take it anymore, while his wife lies sleeping beside him, the husband murders her by suffocating her with a casablanca pillow. As the camera tracks to the face of the satisfied husband – an unexpected twist to the story is revealed.Referencing the works of Alfred Hitchcock and other thriller movies combined with Rajay Singh’s masterful direction captures the suspense and the emotional drama of the script. Haunting sound design and gloomy lighting enhances the suspense of the commercial.