Print ad: Chris Sisarich - Photographer: Stock

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A self-promotion advertisement for photographer Chris Sisarich.
In many award annuals, when the credits are written for whom created a successful ad, the entry under 'Photographer' often gets labelled as 'Stock' (especially if the photo that appeared in the winning ad originated from a Stock Library), therefore denying the photographer due credit.

The idea with this ad is to twist that notion on it head and label everyone other than the photographer, as merely 'Stock'.